Our promise of timeless beauty:
all our products are formulated with the precious essence of helichrysium .
Helicrisium, or helichrysum flower, is associated with the concept of time. The name "helichrysum" itself derives from the Greek " helios ", which means " sun ", and " chrysos ", which means " gold ", referring to the golden color of the dried helichrysum flowers which seem to retain their beauty even after dried.
The ability to maintain its color and shape even with the passage of time symbolizes eternity and immortality. This association with time has traditionally been considered a symbol of longevity, eternal hope and continuity.
In skincare, helichrysum and its essential oil are known for their antioxidant properties, which help protect the skin from the harmful effects of time, such as aging and the action of free radicals. The use of products containing helichrysum can be considered a way to preserve and protect the youth of the skin, creating a link between the flower itself and the pursuit of ageless beauty.
